How to get sponsored: a step-by-step approach
Jun 18, · How To Reach Out To Get Brand Deals. 1. Choose Companies With Products You Already Use. To start off, make a list of all the brands and their products that you use daily/weekly. Once you 2. Be Sure To Have A Media Kit Ready. 3. Utilize Your Apps To Get Brand Deals. 4. Email Companies To Get. Nov 08, · Write an executive summary. A sponsorship packet must always start out with an executive summary, or mission statement about the event or venture you hope to have sponsored. This should be around 87%(99).
How to get blog sponsorship deals. How to pronounce heures in french we dig into this guide on how to get blog sponsorship deals as a newbie, make sure you download my free sponsor pitch deck template for bloggers and influencers. Get your access code delivered to your inbox in less than a minute.
Enter your email:. All content is copyrighted, and republication is prohibited by law. As an affiliate partner of various brands, we earn commissions on qualifying purchases. You are far more likely to earn considerably less through third-party networks.
Not only that, but they retain control over the content, products, deliverables, etc. You have the power- you can negotiate your own fees, content, deliverables.
Because they provide an easy entry point for brand new bloggers with low page views, and a smaller social following to acquire sponsored content and lift their efforts off of the ground. These are networks that exist solely to connect brands who are searching for sponsored content with either bloggers or social media influencers.
This will help you be prepared of how much you want to charge brands going forward and how to allocate your own resources. Now you need to create a sponsorship proposal deck, or blog media kit. Instead of just a document you send to prospective sponsors, you can opt to create an online sponsorship proposal that is branded, full of rich media and showcases your latest work and rates. Related : How to create a media kit. This is not as easy as just slipping a few affiliate links into a sponeorship here and there.
Working with big brands requires a structured approach to outreach. When seeking blog sponsorship from brands, you must have a strategy to proceed with pitching, negotiation and collaboration. Thanking your sponsors once a month in a blog post is a good way to send additional traffic to your advertisers. You can also highlight a specific sponsor with a dedicated post about their brand.
Keep in mind the reason why blog sponsors give you money in the first place. The majority of the time, they are sponsoring your blog to make more money through their business.
Making money for these sponsors does not have to be attributed directly. The most important thing you can do is figure out how you can continue to deliver value to your blog sponsors and your readers. Your job is to act as an intermediary point between the two groups and connect them- that is how you continue to make money with your blog.
Companies can be demanding clients and they can restrict how you carry out your monetization plan by altering the way you approach advertising on your site. This means you will have xponsorship turn away other opportunities. There are others who hkw demand that you always place their products or brand in a positive light. Dealing with these relationships can be difficult and will eventually test your patience, but the rewards are worth the work.
Keeping on the topic is incredibly important when you have active blog sponsorships that are actively using their brand on your site. Be sure that how to get a sponsorship deal you and the prospective sponsor understand what control the relationship will offer the advertiser.
The advertiser should also be clear about its expectations of your brand and how you approach content. Educate yourself on the people who are reading your blog what is the contact number for microsoft you seek paid sponsors for your blog. With blog sponsorshipyou will absolutely have to address the question of who these people are.
You need to track and document the activity in your bustling little community and analyze the data in your web analytics. No matter what content your blog is about, who your dream brands are, or where dfal current audience numbers are, sponsorshil need a strategy to land and keep blog sponsorship deals. Have a strategy that you can replicate and then execute ti it.
Get a media kit aka sponsorship sponorship prepared, make your list of your dream brands, and then pursue them. This training shows you exactly how to monetize your social following. Details below! Did you know that you can monetize even a tiny social following and make good money from Instagram and blog sponsorship? How to get a sponsorship deal Clarke is creative business strategist, with over a decade experience in marketing. Chelsea is the founder of HerPaperRoute where she teaches entrepreneurs how to use growth hacking, marketing and blogging to rapidly grow their how to change mont blanc ink cartridges. And BlogsForSale.
More About Chelsea. I've sposorship it with a TON of tools, training and resources to help you start and monetize your blog, Pinterest, Instagram and business. Just tell me where how to get a sponsorship deal send it. Your email sponslrship will not be published. Privacy Disclosure Terms. Contact Office Hours. Want to make more paper? HerPaperRoute is your one-stop-shop for everything a content creator needs to turn your idea into a profitable business.
Table of Contents. Free Entrepreneur Toolkit Unlock my members-only vault of resources to help you make more money! Monetize A Small Following… Did you know that you can monetize even a tiny social following and make good money from Instagram and blog sponsorship?
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Sponsors benefit from being identified with the right people, whether they are up-and-coming sports stars, musicians, or influencers. Sponsees—the recipients of sponsorships—get support, exposure, and sometimes financial incentives out of the deal and can use the sponsorship to further their career or publicize what they are doing. 1. Include Different Event Sponsorship Levels. When building sponsorship packages for your event, consider creating multiple tiers (at least three) of sponsorship, each equipped with different benefits and sold at varying price points. For instance.
Written by David M Hobson September 20, Want a heads up when a new story drops? Subscribe here. Pulling that kind of money out of thin air is a bit of a challenge.
Also, making sponsorship deals can take a bit of time. I first embarked on this task back when we were running our very first Kickstarter campaign, and selling our very first physical product, the Foundr V1. But at Foundr, we run fast and lean. And that is a crap-ton of books to sell. I suggested that we should get proactive, make some deals, and try to guarantee some backers by offering something more than just books. What if we could sell sponsorship packages on Kickstarter as high-priced perks to backers?
That way we could increase funding and use an asset we already owned — attention. We could offer brands or other entrepreneurs sponsorships, giving them some kind of exposure via our brand and campaign, in exchange for funding our project at a high level. Nathan our CEO agreed on the spot and asked how much I thought we could pull in. And just like that, I was on the hook to pull in 50 grand, in addition to my day-to-day role at Foundr. If you want to know how to get sponsored and rip money out of the air, ask strangers for money, and get a whole bunch of sponsorships….
Everything in business is a transaction. You would have seen it. You will repel people with this approach. What are you going to do for them? You have something of value. Something I learned from Oren Klaff. This is where the partnership triad kicks in, something I learned from Daniel Priestley. In every successful partnership, every business, even massive brands like Nike, have something that they need.
For larger brands, a successful partnership might mean having money in the bank to pay for exposure via advertising. Others will need to leverage assets like the strength of their branding or audience. Or it could be something as simple as your expertise, or even having an office space people want to use. The idea is to look at what assets you have that would have value to others and help you get what you need.
In our case, we had an audience, but we needed money in our Kickstarter campaign. Our exchange would be simple: the audience for money. Next, we made it compelling by pricing it very aggressively so that it was extremely competitive and excellent value. We knew that if someone wanted to advertise to startups and entrepreneurs, we could put them in front of our audience and as a bonus with a bit of an added halo effect from our brand.
If you want to know how to get sponsored, simply look at what you have that you can offer. Podcast advertising, social mentions, an e-mail broadcast to your subscribers, product reviews, creating content, products, expertise, member specials, workshops, events. In the case of advertising or looking for sponsors, this will normally be specific reach and audience numbers. Next, ensure your offer is extremely compelling and competitively priced.
This makes it far easier for you to pitch and sell — even if you are not very good at sales. Add in extras and be ready to negotiate. By the end of this stage, you should have an offer, in detail, that is well explained and well priced.
What will your sponsor get for giving you their money? That way you can always negotiate down. As we crafted our offer, we had a fairly good idea of who might take this up hint: the best prospects are people who are already buying what you are going to offer.
Next, I worked with Charlotte, one of the amazing administrators on our team, to look at the top podcasts in our space, and find out which ones had advertising so we could look for highly qualified prospects to approach. Charlotte created a list of who was already paying for advertising, and which podcasts they were advertising on. She then created a list of contacts and emails for those companies. There were only prospects, and I knew we would need a bigger list. The question was, who would want to get in front of our audience and be a good match for our brand?
We quickly decided that SaaS companies and tools that were funded would a be interested in growth, and b have advertising budgets. A lot of companies have a great product, they have money for advertising, but they are looking for engaged audiences. Charlotte used LinkedIn again and generated a pretty sexy list of about potential companies I could reach out to.
Nothing fancy, just a spreadsheet. But pay attention, because things are about to get interesting. Time to get our hands a little dirty. I needed to find a way to contact prospects and make them an offer, and the only way to do this is through good-ole-fashioned cold-calling. No one likes cold-calling. No one likes cold-emails either, unless that email is highly targeted, compelling, and has something that they want.
Firstly, we need to contact or so people. Secondly, we need to give them an interesting, enticing message. Now for a long-time, I have been using a secret weapon that is a little pricey but worth the money. First, you can bulk and personalize emails. Cool right? That means you can send emails in one click sent from your Gmail which is an absolute game-changer right there. The heart of outreach at scale is that it needs to be personal, otherwise it will be ignored. People are always on the lookout for bulk messages, and they burn them on sight.
But an email that has their name, company, and email all referenced? Second, Contactually shows you if the person you are emailing has received, opened, viewed, and clicked your email. Be super careful not to be a pest or overly needy, you want to gently nudge them and not inundate them with aggressive emails.
Use this took to gauge whether people are interested or not. You can then start a follow-up sequence to continue to pitch the deal.
The body of the email is crucial. It needs to be short, snappy, and not ask for too much. The ask was just to get on a Skype call to find out if we had an offer that would suit them, talk them through their needs, and see if we could help. I also used scarcity by limiting the number of sponsors we would take on.
That should be the goal of your outreach. Get an open. Get a response. Move the deal forward one step. After using Contactually to follow up, the next step was to have a video call with them. This can get messy. They were busy. I was busy. Working in Australia and refusing to do midnight calls to Europe or the US seriously limited me.
I used a brilliant scheduler called Acuity. It allowed me to easily have people book in a time with me when I was free , add it to my calendar, send reminders, and even force them to pre-qualify by filling out a form.
Just awesome. Highly recommended. From there, I would talk to people on Skype. Sometimes due to the time difference, I would be doing it from my car as I drove into work. There was no sneaky sales script.
Being authentic works well, but you still need to ensure they understand the value of what you have and how that can help them. You will have something of value that other people want. If you have any questions about sponsorships or closing deals, or even a favorite sales tool that I missed, please share it in the comments!
About David M Hobson. During his time with Upwork and Dent Global, David amassed deep expertise in online entrepreneurship, business development, and marketing. His experience has helped grow Foundr over the years through multiple successful product launches and courses.
Obsessed with copywriting and music, David is also an avid traveller. Great Product, Zero Customers? I work at a recording studio called Stone Cottage Studios, and we have been doing live stream concerts for a few months now. It is a massive opportunity in music right now.
The team is technically a startup team, as the studio essentially started streams and thus partnerships half a year ago.